The conceptualization of Chris Anderson on the theory of Long Tale concept affecting the online marketing setup transcends to the analysis as to can the theory affect in B2B Enterprise system. As Anderson’s idea that online channels will change the behaviour of the demand curve because certain customers will niche their needs according to their preferences. Some of the B2C products that we can give as an example are the digitized products such as music, videos, and ebooks. Companies like Amazon, Apple, & Ebay are experiencing the benefit of the profit advantage created from the concept of Long Tail Theory of Chris Anderson.
In my actual research gathering in the effectiveness of
Human Resource in Marketing, the product along the supply chain operation
affecting the modern marketing science shows the similarities of the market behaviour
of Long Tail Theory. Human Resource of
today for example, needs the added knowledge in e-marketing if the resource is
majoring his/her skill in marketing. If eventually
AI and robotics will be embraced by the modern B2B enterprise of today the
slack between the HR knowledge and the modern machines that are being used to
maximize time and profit inside the production line will give an enormous
variance between HR knowledge and enterprise operation. Thus, the use of computer
aided marketing technology will further benefit the enterprise as to the theoretical
behaviour of the Long-Tail Theory, but on the other hand HR knowledge and
skills should catch-up to the increasing demand of technology advancements and
upgrades.
